After we had all seen Jobs preach the gospel of the iPad and some of us had had the privilege of holding one, a lot of attention seemed to be directed to what it actually was (it’s a bird, it’s a plane, it’s a super iPod!) and more importantly what it was for. What struck [...]
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We experience with our brains
In her book “Neuro Web Design: What makes them click?” Susan M. Weinschenk applies discoveries from brain science to our behavior on the Internet. And although it is focused on websites I would say a lot of it applies to the applications we use on our computers or phones as well. The book helped me [...]