Category Archives: Two cents

We experience with our brains

In her book “Neuro Web Design: What makes them click?” Susan M. Weinschenk applies discoveries from brain science to our behavior on the Internet. And although it is focused on websites I would say a lot of it applies to the applications we use on our computers or phones as well. The book helped me [...]

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Does it matter what the iPad is for?

After we had all seen Jobs preach the gospel of the iPad and some of us had had the privilege of holding one, a lot of attention seemed to be directed to what it actually was (it’s a bird, it’s a plane, it’s a super iPod!) and more importantly what it was for. What struck [...]

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Design strategy and market maturity

After reading Jared Spool’s articles on the relationship between Market Maturity and Design Strategy a while ago I felt, well, resentment. I believed I felt that way not because the company I worked for belongs in the “lowest” stage, rendering my efforts to incorporate UX in the design process useless, but because the message is [...]

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I like an application that “respects” me.

One of the things I loved about Robert Hoekman jrs book “Designing the obvious” was the idea of showing as few error messages as possible. Error massages, he explains, are hardly ever necessary. So I added this as a guideline to my interaction design document for TAX-i and I tried to convince the analysts to [...]

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